Apple's new iMac costs $200 more, but the design remains unchanged
The M6-equipped computer launches at $1,499, a steep hike over the previous model, while retaining the thick bezels and large chin of the 2024 version.
By Zoe Harrison ·
Apple has raised the starting price of its iMac desktop computer to $1,499, a $200 increase from the $1,299 launch price of the M4 model two years ago. The price hike coincides with the introduction of the M6 chip, yet the physical design of the device remains virtually identical to the previous generation.
The M4 iMac debuted in 2024 with a base price of $1,299. Since then, the hardware has seen only minor internal upgrades. The new M6 model adds Wi-Fi 7 and Bluetooth 6 support. However, the 24-inch display, 12-megapixel camera, and speaker system are carried over without modification. The distinctive thick white bezels and the large chin beneath the screen persist on the new unit.
The cost increase extends to higher-end configurations. The specific model used for testing features a 12-core CPU, a 12-core GPU, 16GB of RAM, 512GB of storage, and four Thunderbolt ports. This configuration is priced at $1,899. The entry-level configuration, which includes a 10-core CPU and GPU, costs $1,699. Analysts attribute the rising costs to increased demand for memory components from AI data centers, a trend that has driven up prices across the electronics sector.
Performance tests show the M6 iMac performs on par with the 2026 MacBook Pro featuring the same M6 chip. The desktop computer matched the laptop in Geekbench 7 scores, as well as in benchmarks for Photoshop, Premiere Pro, and DaVinci Resolve. During standard usage for writing and video calls, the fans remained inaudible. The cooling system only became audible during intensive video rendering tasks.
The display maintains its 4.5K resolution and 500-nit brightness cap. The built-in speakers continue to outperform the audio output of portable MacBooks. The 12-megapixel camera includes Center Stage technology, which automatically adjusts the framing during video calls. Reviewers noted that the microphone quality remained clear during one-on-one video chats.
Apple has not introduced new form factors or interface changes. The computer still lacks the ability to adjust the vertical height of the screen. It does not include Face ID for unlocking, requiring users to rely on the Touch ID sensor on the keyboard or a password. The bezels remain wide, and the chin below the screen is prominent. These design choices have remained consistent since the M4 release.
The setup process requires minimal effort. Users connect the magnetic power cable and place the included keyboard and mouse on their desk. The device is designed as an all-in-one solution, eliminating the need for separate speakers, webcams, or monitors. This simplicity targets users who prefer a fixed desktop setup over a portable laptop configuration.
The current market position of the iMac places it between the previous generation's price point and the cost of building a separate desktop setup. At $1,899 for the tested configuration, the price is higher than purchasing a MacBook Neo or MacBook Air along with an external monitor. However, the iMac offers a unified package that requires no additional hardware purchases for basic office and media consumption tasks.
